The Best Collab Software for Brand Collaboration Projects  

Collaboration is key to success in business. When different brands work together, they can create something far greater than they could have on their own. When done correctly, it can increase revenue, attract new customers, and boost your relevance and reputation.

In order to create a successful brand collaboration, you need the right tools. In this blog post, we will discuss the best collab software for brand collaboration.

Microsoft 365

When you're envisioning a comprehensive platform that allows multiple brand teams to collaborate, Microsoft 365 should be one of the first that comes to mind. After all, it's one of the most popular productivity suites on the market.

Microsoft 365 offers a variety of features that make it ideal for brand collaboration projects. Its SharePoint feature allows users to create custom sites for their project teams and the Teams app gives members the ability to communicate with each other in real-time, whether they're in the same room or across the globe.

Perfect for coordinating a project, sharing ideas, and getting feedback quickly across multiple brands.

“We’re now in 100 new coffee shops around the United Kingdom because of our pivot to Teams for communication.”

- Josh Clarke, Director of Coffee

Slack

There are few other software for brand collaboration that brands can easily integrate into their workflows as quickly and efficiently as Slack.

Slack is a cloud-based messaging tool that's perfect for team collaboration. It's simple to use and can be accessed on any device, making it easy for brands to keep in touch with each other no matter where they are.

What makes Slack even more powerful is its integration features. With over 1500 integrations available, brands can connect Slack to the tools they're already using and make collaboration even easier.

“The thing that keeps us connected the most is Slack. It’s a very immediate and straightforward method of communication, and really the only channel that people prefer and enjoy using.”

- Will Sprunt, CIO, Deliveroo

Asana

If you're looking for a tool that's specifically designed for project management across multiple brands, Asana is an excellent option. It's a comprehensive solution that helps teams plan, organize, and track their work.

Asana makes it easy to see who is working on what and when tasks are due, making it perfect for collab partnership management. It also offers a variety of features that make communication and feedback easy, such as mentions and comment threads.

"I cannot stress how important it is to have all of our information in one central place. We use Asana to capture all of our documents, notes, and next steps so we keep consistency."

- Ashlee George, Associate Director at Impact Justice

Trello

Another popular project management tool, Trello, makes it easy for brand collaboration projects but not in quite the same way as Asana. Mostly, it acts as a Kanban board moving projects across various steps in the project.

It is, however, simple to use and offers a variety of features that make communication and coordination easy.

Trello also has a visual interface that makes it easy to see the progress of a project at a glance. And like Asana, it offers integration with other popular tools to make collaboration even easier.

"Everyone loves it; it has democratized our finance function. In some ways, Trello shattered hierarchy and brought us together."

- Bharath Sundar, Finance, eBay

Podio

Podio performs similarly to other collab software tools by allowing teams to organize stacks of work and delegate specific tasks to specific team members.

What makes Podio stand out is its mobile-friendly features. With its mobile app, brands can keep track of their projects and collaborate with other team members even when they're on the go on any device.

This is perfect for brands that have team members who work from home, are often out of the office, or traveling. It also has impressive integration capability with some of the largest tools online like Google Drive, Evernote, and Dropbox.

"From the increased transparency made possible by Podio, we found Podio really improved our client relationships."

- Rikke Ulk, Founder and Chief Anthropologist, Antropolegerne

Salesforce PRM

If you're weighing the options of a CRM vs PRM when collaborating between brands, you'll want to consider Salesforce PRM. It's a powerful tool that helps brands manage their partner relationships, which is perfect for brand collaboration projects.

PRM software like Salesforce PRM offers a variety of features that make communication and coordination easy such as custom fields, page layouts, and workflows. Teams are able to personalize partner onboarding, recruiting, sales, and performance data.

"Salesforce CRM provides us a secure and practical way to provide access to partners to input data into our CRM but in a partitioned state."

- Fabricio Velasco, Global Demand Generation Manager, Ingersoll Rand