Skullcandy x Budweiser

There’s lots of different ways to listen to music, but the best method is the one that lets you feel the music all the way down to your core. Some people get that feeling by singing in the car, others by dancing to their favorite tunes, and for those that drink Budweiser, it’s definitely by cracking open a beer, turning up the volume, and simply vibing. 

The Budweiser x Skullcandy collaboration perfectly captures the sensation of being immersed in music. These brands came together to make three different styles of wireless earbuds and a pair of wireless headphones, all covered in a rich red and sleek metallic finish. 

It may seem like an odd pairing, but the brands’ differences work to their benefit. As a niche headphone brand, Skullcandy aims to deliver a head-bopping experience to people that want to embrace life to the fullest. Because of their audience specificity, they probably pick their partners very carefully.

Budweiser is not a niche beer—in fact, it's one of the most popular beers in the U.S. There’s a good chance it’s the first beer you ever tried, and the first beer your grandfather ever tried, too. Over the years, Budweiser has established a laid-back attitude that encourages us to take a load off and enjoy the moment. 

This collaboration is a collision of worlds in the best possible way. Putting the Budweiser logo on Skullcandy’s headphones evokes the beer brand’s recognizable heritage. Likewise, the deep metallic red modernizes the Budweiser aesthetic and makes it more appealing to Skullcandy’s younger audience. 

But the most important thing about this collaboration is it evokes a strong feeling. Just looking at these headphones makes you excited to curate a playlist of your favorite tunes and take a moment to enjoy the good vibes, and that’s something both Budweiser and Skullcandy fans can relate to.