Refinery 29 x Eloquii x Customer

When you’re out shopping for clothes, nothing beats walking into a store and finding the perfect outfit in your exact size. Some people experience this moment more often than others, but for plus-size women, it’s a rare occurrence. 

Even though the average American woman wears a size 16 to 18, few fashion-forward retailers carry sizes larger than a 12. If they do, it's usually a limited selection in a separate section of the store. Not only does this send the message that plus-size shoppers aren’t welcome or valued, but it also makes finding their preferred styles an onerous task.

As a plus-size fashion brand, Eloquii understands the difficulties their customers face when shopping. In an effort to make their customers feel valued, Eloquii partnered with Refinery 29 to launch The Weekender: the first crowdsourced plus-size clothing collection. 

From edgy dresses for nights out dancing to bright blouses for Sunday brunch, the collection featured 27 unique clothing items designed to make consumers feel confident during all of their favorite weekend activities.

What sets this collab apart is the brands’ approach to involving their customers in the design process. Using their digital media expertise, Refinery 29 reached out to 1022 plus-size women and asked them directly what they wanted in their wardrobes. Eloquii’s design team used the answers to design a collection that perfectly matched their target customers’ clothing needs in terms of both function and fashion.

Knowing that their customers use Instagram for style inspiration, the brands nominated plus-size influencers like Lizzo and Gabi Fresh to promote the campaign to amplify its message of body empowerment. 

If you ask people what they want and then give it to them, there’s very few ways to mess it up. 

This collaboration succeeded because the brands kept their customers in mind from the beginning