Merrell x Sweaty Betty

Before this year, you probably didn’t think that your hiking sneakers could be the highlight of your wardrobe. But in 2022, the outdoors are in, and fashion brands are hustling to give customers trendy and versatile pieces that look just as good in the city as they do in no-wifi zones. 

The Sweaty Betty x Merrell collaboration hits the mark with a set of hiking shoes that take a fun and refreshing approach to women's adventure gear.

These sneakers exude the same on-top-of-the-world feeling you get from ascending a mountain. With unique bright green and pink colorways, they create the dream of exploring nature.  

The goal of this collaboration was to make the outdoors more inclusive for young women, a group that outdoor gear brands don’t generally target—and we love to see it. Merrell is a leading hiking brand known for making high-quality and durable shoes, but like many active gear companies, their products are typically aimed at practical and long-time outdoor enthusiasts. 

Partnering with Sweaty Betty, a cutting-edge women’s activewear brand, gave Merrell an opportunity to redesign their classic Moab shoe for a whole new audience. Sweaty Betty adds a whimsical flair to these sneakers and makes them accessible for young women who want to dip their toes into hiking. 

The combination of Sweaty Betty’s relevance and Merrell’s authority in the high-tech gear space results in a shoe that supports all levels of outdoor activity, from backpacking the Appalachian Trail to taking a casual stroll in the park. The shoes are cool enough that you might even wear them as a statement piece for an everyday outfit—even if you’re nowhere near a hiking trail. 

This collaboration is a great example of the right partner can introduce your brand to new audiences you wouldn’t reach otherwise.