Ellis Brooklyn x Peroni

Traveling is like a feast for our senses—it brings new sights, sounds, tastes, smells, and experiences. Of all the senses, smell has a special power to evoke strong memories of a place—whether it’s freshly-baked cookies from your Grandma’s house or the crisp, salty breeze of the Amalfi Coast. 

If you can’t make it to Italy this summer, you can still travel with your senses. The Ellis Brooklyn x Peroni collaboration uniquely captures the essence of Italy and zaps you there without the need for a plane. 

It’s an unexpected pairing—Ellis Brooklyn is a luxury fragrance company based in New York City, and Peroni is Italy’s favorite brewery. However, these brands have at least one thing in common: a passion for spritz. 

Their brain-child includes six gender-neutral fragrances inspired by Italy’s top travel destination, the Amalfi Coast. With vibrant scents like Sunfruit, Salt, and Super Amber, you only need one spritz to imagine yourself relaxing by the sea-shore with a gelato in your hand. 

The fragrance kit also comes with a sensory guide that explains how to pair the scents with Peroni’s spritz cocktails. It offers the ultimate multisensory experience—you might even buy every flavor of Peroni spritz just so you can test each one with the matching fragrance. 

This collaboration is a great example of how a partner can bring your customers a totally new experience that they wouldn’t have had otherwise. Pairing with Peroni gave Ellis Brooklyn an opportunity to use their fragrance expertise to capture a destination that would resonate with their customers. As for Peroni, this partnership provided customers a new way to experience the magic of Italy that the brand infuses in their beverages. 

In their own unique ways, these brands remind us to enjoy the little moments in life. We would all like to travel 24/7, but if that’s not possible, we can still experience the fantasy in our day-to-day with the help of a little spritz.