Calm x Gravity

It’s just one of those days. Everything has gone wrong and you can’t wait for the day to be over. You eagerly slip into bed, but you can’t sleep because you’re replaying everything that happened today and worrying about everything that could happen tomorrow. The noise won’t stop. You’re physically restless as think to yourself: “Who has time to sleep?”

Ping! The Calm app pops up, reminding you that it’s there if you need it. So you start your favorite sleep meditation track and snuggle up under your weighted blanket, and all of a sudden, your mind is quiet. As you feel the blanket gently embracing your shoulders, your muscles relax and a sense of serenity washes over you. You know that everything will be ok. 

Thanks to the Calm x Gravity partnership, you’ll never have to endure another sleepless night. 

With their therapeutic weighted blankets, Gravity aims to provide their consumers with the best sleep possible. These blankets soothe the nervous system by targeting key pressure spots on the body, allowing people to not only fall asleep faster but also sleep more deeply.

As a smaller startup, Gravity needed a way to get in front of more people interested in improving their health and well-being. Calm, the most popular sleep and meditation app on the market, made the perfect partner for them. 

In 2019, the two created the ultimate sleep-promoting package: a luxurious therapeutic 10lb weighted blanket with Calm’s signature logo stitch and a free year-long subscription to the Calm App. 

When customers crawl under their weighted blankets, they can now mentally and physically immerse themselves in a world of tranquility through soothing music, meditation, and acupressure. 

This collaboration succeeded because it provided the brands’ shared audience with a new multi-sensory experience that neither brand could have achieved on its own.