Since 1959, Barbie has modeled that we can be and achieve whatever we want in this life. Barbie has excelled as a teacher, a doctor, a lawyer, and a princess — there’s no reason she can’t do home decor, too.
Barbie’s collaboration with Wallshoppe lets you transform your space into a real life Barbie dream house. Their joint marketplace offers a variety of wallpapers, prints, pillows, and accessories featuring the Barbie brand’s original artwork.
Both Barbie and Wallshoppe have unique strengths that make them great collaborators. As a wallpaper marketplace, Wallshoppe can feature any brand’s artwork and appeal to any fan base.
Partnering with Wallshoppe lets Barbie showcase her magic in a new way. Up until this point, Barbie’s vintage designs hadn’t been rendered in a high-definition setting. Turning them into chic home decor allows fans of all ages to enjoy Barbie’s spirit in their own spaces.
Barbie is a multi-passionate character that can enliven any brand’s image with playful nostalgia. Partnering with Barbie allows Wallshoppe to get in front of younger audiences—just when you thought wallpaper was reserved for the elderly, this collaboration would prove you wrong.
Barbie x Wallshoppe also highlights a unique strength of collaborations. The Barbie brand could have made their own wallpaper, but without Wallshoppe’s pixel quality and expertise in easy installation, it wouldn’t have turned out as good.
Likewise, Wallshoppe could have made Barbie-themed wallpaper on their own, but it wouldn't have felt as special or garnered as much attention without Barbie’s original artwork. It would have been missing the authenticity that only brand x brand collaborations can deliver.