Becoming an officer-level leader in any organization is an accomplishment-- typically hard fought and well earned. This is the perfect time to partner with an executive coach to accelerate performance in the critical first year.

So what do we make of the Fractional CMO movement? We are all for it - provided both the organization and the fractional CMO talent are on the same page as it relates to scope, skills, and success factors. At Covalent, we ask everyone what kind of M they are looking for in their fractional CMO. Knowing what you need as an organization is critical for matching the right experience and skills, because not all fractional talent is interchangeable. And for fractional talent, being successful in the role requires honest conversations around responsibilities and accountabilities. Clear expectations for both parties is essential in a one-size-does-not-fit-all world.